Joanna Balicka-Strzelec
Head of Product Design
PGS Software

“Hidden Gems – The Magic of In-house Projects in Software Companies”

This is a short story about the ugly duckling in Software Houses. I’ll tell you how a positive attitude, engagement and passion can change an old, disliked internal product in a surprising way. This is the story about persistence, cutting Gordian knots and the power of networking. The best is that the story has just begun and the future has even more in store.

About Joanna: Manager experienced in leading virtual teams with various profiles. Focused on stimulating creativity and out-of-the-box-concepts. Persistently bringing routines and methods to the design process, still always questioning the common wisdom. Energetic, ultra-motivated and goal-driven. Passionate in building effective teams and innovative products with customers, designers, students and kids.