Paweł Kopyść
Lead UX Designer
Qualtrics
Paweł Kopyść
“Why does every product company want to be design-driven? And why is everyone wrong?”
During the presentation, you will get arguments “Why does every product company want to be design-driven?” and why everyone is wrong… Thanks to presented models and frameworks you will understand what are ingredients of a design-driven company and the difference between customer-obsessed one. After that, you will receive a recipe with practical examples on how to turn your company to deliver exceptional customer experiences.
Paweł has 10+ years of experience in human-centered design, strategy and management. He works at Qualtrics, an experience management company, where he designs digital systems. He’s an enthusiast of responsible innovations and ethics in design and business. After hours he teaches students how to design user interfaces.